by Caroline Raat
“Giving Voice to Values” (GVV) by dr. M.C. Gentile is a popular, but theoretically not well-founded educational program and approach to values-driven leadership development in business education and the workplace. Rather than focusing on ethical analysis and philosophical reasoning, GVV concentrates on ethical implementation, addressing the question: “How can I express my values effectively in a professional setting?” The foundation of GVV is the premise that most individuals already know what is right, but they struggle with how to express and act on their values in the workplace, especially when faced with opposition or pressure. It is designed to help individuals develop the skills, confidence, and habit of voicing and enacting their values. In many ways, GVV is a glorified assertiveness training, based on pseudoscience.
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