By Bob Vanstraelen
Today, interactive technologies are empowering brands of all sizes and industries to deliver seamless, multi-channel customer journeys. I’m sure you’re familiar with services like Amazon Go, Nike iD and even the Starbucks ordering app and its rewards scheme. These brands are delivering new and improved omni-channel models to meet a seismic shift in customer expectation over the last few years. Our research into customer experience shows that 77% of consumers agree they now expect companies to provide a consistent experience wherever they engage. Continue reading…
The message is clear: organisations must be held accountable for their social and environmental footprint. Therefore, it’s inevitable that speaking up becomes the next social…
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